WWE SmackDown Returns to 2 Hour Format from July 4
The three-hour experiment is officially over—WWE SmackDown will revert back to its classic two-hour format, effective July 4, 2025. The announcement came straight from Michael Cole during the June 27 episode of SmackDown, confirming what fans had been speculating for weeks.
The third hour that was previously dedicated to WWE programming won’t be left vacant. USA Network has slotted in a brand-new drama series titled The Rainmaker to occupy the 10 PM ET slot previously held by the third hour of SmackDown.
This change ends WWE’s short-lived attempt to mirror Monday Night Raw’s extended format. When SmackDown launched its three-hour broadcast structure at the start of 2025, the company billed it as a test to boost Friday night viewership and provide extra exposure for rising talent. However, fan backlash, declining third-hour ratings, and pacing issues made it clear this setup wasn’t built to last.
Temporary Move, Permanent Shift
The WWE Universe had been debating this topic heavily since the beginning of the year. While the first few months saw moderate success, fatigue quickly set in. Many viewers noted the show’s third hour lacked momentum, with filler segments often dragging the pace.
Reports circulated earlier this month that internal discussions about ending the three-hour experiment were happening. With The Rainmaker already in promotional rotation, insiders correctly predicted that USA Network would reclaim the slot with fresh content.
International Fans Got the News First
Interestingly, fans watching from overseas caught wind of the news before American audiences. With this week’s SmackDown broadcast airing early from Riyadh, Saudi Arabia, Michael Cole’s on-air confirmation was revealed several hours before the usual domestic broadcast.
The announcement was delivered during commentary without a flashy segment—just a straight-to-the-point confirmation that July 4 would mark the return of the original two-hour format.
Fan Frustration Played a Role
Many fans had taken to social media throughout the year, expressing disappointment in the three-hour runtime. The common sentiment? SmackDown lost its tight, focused storytelling in the longer format. Two hours allowed better pacing, more concise promos, and an urgency that the extra hour often diluted.
On the other hand, some fans appreciated the extended time for underutilized talent to get screen time. However, even that positive couldn’t outweigh the drop in energy many experienced after the second hour.
What Happens Next?
With the shift back to two hours, WWE can now refocus on delivering a more impactful product on Friday nights. Fans are hoping for stronger main events, fewer filler segments, and tighter storylines as SummerSlam season heats up.
The move also raises questions about SmackDown’s future structure—will we see a renewed emphasis on top feuds like CM Punk vs John Cena, or does this open the door for tag team and women’s division elevation?
Only time will tell, but one thing is certain: the fans’ voices were heard.
What do you think?
Do you support SmackDown going back to two hours? Or were you enjoying the extended format and bonus content? Let us know in the comments below!