Paul Heyman Denies Ethan Page & Ricky Starks Joining Seth Rollins’ WWE Faction
The wrestling rumor mill has been buzzing—but Paul Heyman isn’t buying the hype.
In response to reports suggesting that Ethan Page and Ricky Starks were set to join the Seth Rollins-led faction on Monday Night Raw, Heyman issued a swift denial—without even using names.
On Instagram Stories, Heyman posted a screenshot of the rumors with a red banner saying:
“Since it’s not #AprilFoolsDay, I guess it’s #ClickbaitThursday.”
That single line sent shockwaves through fans hoping for an AEW-to-WWE crossover moment.
What Sparked the Rumors?
The speculation began after Bodyslam.net reported that Page and Starks were being internally discussed to join the Rollins-Heyman-Bron Breakker alliance, especially after Ethan Page recently made his NXT debut and Ricky Starks entered free agency following his AEW exit.
The faction was officially born when Bronson Reed aligned with Rollins and Breakker by attacking CM Punk on Saturday Night’s Main Event (May 24). That moment solidified the group as a new force in WWE—but Heyman now seems to be shutting the door on further additions.
Real Denial or Strategic Swerve?
While Heyman’s post sounds like a clear denial, wrestling fans know his track record for strategic misdirection. Could this be another classic Heyman swerve to throw fans off the scent?
Or is he genuinely shutting down false reports?
Either way, it’s working—fans are paying attention.
What do YOU think? Is Heyman protecting WWE’s plans, or is this truly clickbait? Drop your thoughts below!