WWE’s Great American Bash vs AEW All In: A Risky Move That Could Backfire

WWE’s Great American Bash vs AEW All In: A Risky Move That Could Backfire

WWE’s decision to run Great American Bash 2025 on the same night as AEW All In has sparked controversy and drawn criticism from industry insiders. Wrestling Observer Radio’s Dave Meltzer didn’t mince words when he explained why the move could hurt WWE more than it helps.

On the May 30 episode of Wrestling Observer Radio, Meltzer and Garrett Gonzales discussed the growing trend of WWE scheduling shows to clash with AEW’s biggest events. Meltzer called out WWE’s tactics as being anything but subtle, accusing them of focusing more on undermining AEW than building their own brand.

“This isn’t even camouflage anymore,” Meltzer said. “The Great American Bash was literally scheduled to go head-to-head with All In. You can’t tell me that’s a coincidence. WWE’s not helping their own shows—they’re just trying to hurt AEW.”

Meltzer also criticized WWE’s decision to put a major women’s premium live event directly against AEW’s flagship show, warning that it might cannibalize WWE’s own audience.

“It’s a risky move,” he said. “You’re trying to build the Great American Bash as a meaningful event, but you’re putting it in the path of a juggernaut show just to make a point? That’s short-sighted.”

Rumors about a potential Goldberg retirement match at the Great American Bash have also fueled speculation that WWE is banking on big names to counterprogram AEW. While that could temporarily dent AEW’s viewership, Meltzer questioned the long-term payoff.

“Strategically, it’s a mistake. Sure, Goldberg’s match could pull some viewers away from All In, but at what cost? You’re focusing on weakening AEW instead of making your own show must-see.”

Meltzer concluded by warning that fans and insiders alike are catching on to WWE’s tactics.

“They’re spending so much energy on trying to hurt AEW that they’re not making their own product stronger. Fans see through it, and that’s a dangerous game to play.”

WWE’s decision to stack the deck against AEW might deliver a short-term ratings win, but the long-term consequences could leave WWE’s brand weaker than before.

Do you think WWE’s strategy of counterprogramming AEW is smart business or a sign of insecurity? Share your thoughts in the comments below!